Ahead of the launch of the new collection called Daytripper About-Face, we picked fan favorites.
Makeup is for everyone. I want about-face to be the brand of creative expression.
“My fans and about-face customers are more creative and talented than I ever could have dreamed,” Halsey notes. “Every single day, I see someone do something with an about-face product that inspires me. Hearing people comment that about-face products have gotten them out of a creative rut or given them the confidence to be bolder with their makeup, and seeing their creations is so rewarding.”
IInspired by the ’70s and music festivals, the founder,
Of course, the creator is a fan of their brand. “I live and die by our Light Lock highlighter collection. I can honestly say I have tried hundreds of highlighters out there, and ours are the best. We have a liquid, a stick, and a powder, and for most looks, I end up layering all three,” they explain. Halsey used the liquid highlighter in Sunstruck under their foundation as a glowy contour. They also add a drop of their Light Lock liquid highlight colors into moisturizer or foundation and blend for an all-over dewy look. “There are no right and wrong or rules to shine,” they add. “Even though some beauty gurus would say you’re not supposed to put highlighter on the tip of your nose, I do and I love it. I’ll never stop!”
“My favorite products are the Shadowsticks because they are foolproof. I hope that about-face will allow people to express themselves in ways they haven’t before”